The Cathedral City 'Our Make it Better Cheddar’ Campaign is Tasty
Michael Hemsworth — July 9, 2022 — Marketing
References: cathedralcity & conveniencestore
The Cathedral City 'Our Make it Better Cheddar’ campaign is the latest marketing endeavor from Saputo Dairy UK to help convey its quality-focus ethos to consumers. The campaign is centered around a television commercial featuring a father with a curious son who questions where cheddar comes from. The ad then evolves into a cow-led story about the great lengths the brand takes to ensure quality products.
Head of Marketing for Cathedral City at Saputo Dairy UK Neil Stewart commented on the new Cathedral City 'Our Make it Better Cheddar’ campaign saying, "We are firm believers that carefully crafted, good quality cheese is worth enjoying every day. Through our new ‘Our Make it Better Cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great tasting cheese.”
Head of Marketing for Cathedral City at Saputo Dairy UK Neil Stewart commented on the new Cathedral City 'Our Make it Better Cheddar’ campaign saying, "We are firm believers that carefully crafted, good quality cheese is worth enjoying every day. Through our new ‘Our Make it Better Cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great tasting cheese.”
Trend Themes
1. Quality-focused Cheese Marketing - Exploring new and creative marketing techniques that showcase the craft and expertise behind high quality cheese products can lead to greater consumer trust and loyalty.
2. Storytelling in Dairy Advertising - Creating compelling and memorable narratives that showcase a brand's commitment to quality and the production process can help differentiate a dairy product in a crowded marketplace.
3. Increased Consumer Interest in Product Origins - As consumers become more curious about the origins and production methods of their food, dairy brands that prioritize transparency and provide clear information about their sourcing and quality standards can gain a competitive edge.
Industry Implications
1. Dairy - Dairy producers can differentiate their products by emphasizing their commitment to quality and using creative marketing techniques to showcase their expertise and production processes.
2. Advertising - There is an opportunity for advertisers to help dairy brands create compelling narratives that resonate with consumers and highlight their dedication to producing high-quality products.
3. Food Retail - As consumer interest in high-quality and transparent dairy products grows, food retailers can meet this demand by offering a variety of dairy options that prioritize quality and clear sourcing information.
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