As the athletes in NCAA Final Four work up a sweat in Indianapolis, Coca-Cola unveiled a large drinkable billboard in order to keep excited fans hydrated.
The 23,000 pound 'Taste It' Coke Zero billboard was set up in White River State Park, featuring a 4,500' straw for quenching thirst. In total, the impressive billboard includes six drinking spouts, which require 75 valves, high-pressure pumps and 16 sensors in order to deliver soda with compressed air. When activated, the billboard launches liquid through the spiraling text on the billboard in order to deliver refreshment.
As well as taking up a massive piece of the sky in Indianapolis, this advertisement is entertaining and serves a practical purpose as well.