Australian ‘Stop Child Abuse Now' Campaign From JWT
TrendHead — April 28, 2009 — Social Good
References: jwt & ibelieveinadv
Any awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across.
This shocking street campaign from Melbourne was created by the Australian Childhood Foundation to put focus on child abuse, and shed light on how the abuse is often invisible to the surroundings and hence the children are neglected.
The campaign runs under the title: Stop Child Abuse Now. Life-size child mannequins where placed at key city centers behind huge billposters only showing the legs and feet of the “child”. They used the tagline, “Neglected Children are made to feel invisible”. This is a powerful advertising campaign designed by JWT, Melbourne.
This shocking street campaign from Melbourne was created by the Australian Childhood Foundation to put focus on child abuse, and shed light on how the abuse is often invisible to the surroundings and hence the children are neglected.
The campaign runs under the title: Stop Child Abuse Now. Life-size child mannequins where placed at key city centers behind huge billposters only showing the legs and feet of the “child”. They used the tagline, “Neglected Children are made to feel invisible”. This is a powerful advertising campaign designed by JWT, Melbourne.
Trend Themes
1. Street Campaigns - Disruptive innovation opportunity: Develop creative street campaigns to raise awareness about important social issues.
2. Child Abuse Awareness - Disruptive innovation opportunity: Implement bold and provocative awareness campaigns to shine a light on child abuse and create meaningful change.
3. Invisible Abuse - Disruptive innovation opportunity: Develop initiatives to address the often hidden and neglected issue of child abuse, bringing it to the forefront of public consciousness.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize innovative advertising strategies, such as street campaigns and thought-provoking visuals, to communicate powerful messages and drive social impact.
2. Nonprofit - Disruptive innovation opportunity: Leverage creative marketing techniques to amplify nonprofit campaigns aimed at raising awareness and addressing important social issues like child abuse.
3. Child Welfare - Disruptive innovation opportunity: Implement new approaches to child welfare, including awareness campaigns and support programs, to combat and prevent child abuse.
4.9
Score
Popularity
Activity
Freshness
