Artist Jon Jackson lived in Los Angeles for years, but when he received an offer to move to New York for a new position, he said a fond goodbye to his first love in a series of five emotional billboards entitled 'Adios LA.' Several more of these billboards were created but did not make the cut.
The emotional billboards are all a humorous take on the typical breakup lines. They can be seen on five streets -- Olympic Boulevard, Beverly Boulevard, Venice Boulevard, Lincoln Boulevard and Highland Avenue -- until January 15. The artist offers the designs as downloadable iPhone background images.
Why This Trend Is Growing
- Emotional Advertising
- Creating billboards with emotional messages provides a unique and engaging way to connect with audiences.
- Humorous Marketing
- Using humor in marketing campaigns, such as breakup lines on billboards, can help brands stand out and resonate with consumers.
- Interactive Out-of-home Advertising
- Utilizing billboards that offer downloadable content, like iPhone background images, allows for a more interactive and shareable advertising experience.
Industries Being Reshaped
- Advertising
- The advertising industry can leverage emotional billboards as a novel approach to reach and engage target audiences.
- Marketing
- Incorporating humor into marketing campaigns can be a disruptive strategy to attract and connect with consumers in the crowded marketplace.
- Outdoor Advertising
- By offering downloadable content, such as iPhone background images, on billboards, the outdoor advertising industry can create a more interactive and memorable experience for viewers.
