The Tremendous Square Times Square Billboards
Amelia Roblin — February 14, 2011 — Marketing
References: jackdorsey.posterous & fastcompany
In time for the startup company's second birthday, the Square Times Square billboards demonstrate how much of a bang the mobile paying system is beginning to create.
Taking over the entire corner of New York City's 49th and Broadway, the business has gone swiftly from its $3,000 annual marketing budget to celebrating a $27 million funding round. Seeing its greatest publicity potential through social media, Square opted also for these colossal Square Times Square billboards that were -- believe it or not -- absolutely free.
As a gift to the burgeoning company, these enormous NYC ads made cofounder Jack Dorsey so happy he tweeted it. Perhaps the funds that made this display a reality were transferred through Square itself?
Taking over the entire corner of New York City's 49th and Broadway, the business has gone swiftly from its $3,000 annual marketing budget to celebrating a $27 million funding round. Seeing its greatest publicity potential through social media, Square opted also for these colossal Square Times Square billboards that were -- believe it or not -- absolutely free.
As a gift to the burgeoning company, these enormous NYC ads made cofounder Jack Dorsey so happy he tweeted it. Perhaps the funds that made this display a reality were transferred through Square itself?
Trend Themes
1. Mobile Payment Systems - Opportunity for disruptive innovation in the field of mobile payment systems to create more visibility and buzz around their products or services.
2. Large-scale Outdoor Advertising - Opportunity for disruptive innovation in the outdoor advertising industry by exploring new ways to provide free or low-cost advertising space for startups.
3. Social Media Marketing - Opportunity for disruptive innovation in the field of social media marketing to leverage user-generated content and create viral campaigns that generate significant publicity.
Industry Implications
1. Fintech - Opportunity for disruptive innovation in the fintech industry to develop new payment solutions that offer more convenience and better customer experience.
2. Advertising - Opportunity for disruptive innovation in the advertising industry to offer alternative methods of advertising that are cost-effective and provide high visibility for startups.
3. Digital Marketing - Opportunity for disruptive innovation in the digital marketing industry to create unique and engaging campaigns that leverage social media to generate organic reach and brand awareness.
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