The Leo Burnett Chevrolet Campaign Creates its Own Advertisements

 - Dec 9, 2010
References: jvm & creativecriminals
The Leo Burnett Chevrolet campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including nature frames and wood-carved out of home fixtures.

This time, the Leo Burnett Chevrolet campaign uses analogue artistic methods to implement the idea of simplicity. This viral video shows a backlit billboard being hand-drawn by an artist in a suit. Check out the featured gallery and attached video to get a closer look at the Leo Burnett Chevrolet campaign.