The Interbest Outdoor billboards created by advertising agency Y&R Not Just Film represent a most brilliant method to get advertisers to create new ads.
The ads from Interbest Outdoor use blatant scare tactics to get their message across. With unattractive pictures of underwear models and a gruesome close-up of a nose picker, the slogan reads, “The sooner you advertise here the better. Interbest Outdoor.”
If this series of ads doesn’t pique the interest of advertisers, then I don’t want to imagine what Interbest Outdoor will display next.
Key Themes Behind This Trend
- Scare-tactic Advertising
- Scare tactics in advertising can be an effective way to grab attention and engage audiences, opening up opportunities for advertisers to create disruptive campaigns that stand out.
- Unconventional Message Delivery
- Unattractive or shocking imagery in ads can be used as a unique approach to deliver messages and drive advertisement engagement, encouraging advertisers to explore disruptive methods of communication.
- Emotional Triggering
- Using emotions like fear or disgust in advertising can evoke strong reactions from audiences, presenting opportunities for advertisers to create disruptive campaigns that tap into these powerful emotional triggers.
Where This Applies
- Advertising
- The advertising industry can explore scare tactics and unconventional message delivery methods to disrupt traditional advertising approaches and capture audience attention.
- Outdoor Advertising
- The outdoor advertising industry can harness unconventional visual messaging techniques like those used by Interbest Outdoor to disrupt the market and create memorable ad experiences.
- Creative Agencies
- Creative agencies can adopt the use of scare tactics and emotional triggering in their campaigns to disrupt traditional advertising strategies and generate impactful results for their clients.
