It seems that the next step up from having people wear a t-shirt with a logo on it is human body branding -- something that can't be removed so easily. Instead of the impermanence of carrying around a shopping bag with a brand name on it, some companies are seeking more permanent shows of devotion. And loyal consumers are more than happy to oblige, not just by wearing them on their sleeves but by imprinting them, sometimes permanently, onto their bodies.
These outrageous examples include ideas like Air New Zealand looking for men with bald heads to sport "cranial billboards," incentives for employees that get inked with the company logo and young Japanese women selling ad space on their thighs.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 78%
Freshness 8%
