Here's an idea that helps cut costs in advertising budgets: The Superette Short Shorts Sale ads promote on your very own skin, without you knowing it.
The DDB Auckland Agency put indented plates on bus stop, mall and park benches so that when people sat down, the Superette Short Shorts Sale promotion was stamped on their thighs. With thousands of bottoms sitting at these public areas every day, free media is strutting around town conveying these discreetly dented ads on people's skin.
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