Once a year, Thinx Underwear launches its highly-anticipated sale, and the brand's annual 2021 Big Sale starts today. From May 20th to May 26th, shoppers will be able to purchase anything on the Thinx website, including the latest Activewear line, for 30% off its original price. In the 2020 Big Sale, the brand sold over 300k pairs of underwear across all brands.
To help fans decide what to purchase this year, Thinx Underwear asked its employees what their favorite styles are. The three main recommendations were the Thinx Sleep Shorts, the Thinx Super Hiphugger, and the Thinx Hiphugger. Fans can always try out the brand's latest Good to Go activewear collection.
Image Credit: Thinx Underwear
Key Themes Behind This Trend
- Inclusive Underwear
- Inclusive underwear sales are becoming more popular as consumers demand a wider range of sizes, styles, and inclusive messaging.
- Annual Big Sale
- Annual big sales are becoming a popular marketing strategy for brands to boost sales and create a sense of urgency among consumers.
- Employee Recommendations
- More brands are turning to their employees for product recommendations and using that feedback to inform marketing strategies and product development.
Where This Applies
- Fashion
- The fashion industry has an opportunity to tap into the growing demand for inclusive sizing and messaging in their product offerings and marketing strategies.
- Retail
- Retailers can benefit from implementing annual big sales to attract customers and increase sales, especially in times of economic uncertainty.
- Marketing
- Marketing agencies can help brands collect and analyze employee feedback to inform marketing strategies, product development, and messaging to resonate with consumers.
