Using building projections, BMW promotes themselves in this interactive BMW Joy 3D billboard in Singapore. Creative and definitely fun to watch, this commercial attracted a large audience that took pictures and stood awe-struck throughout the ad's duration.
In presenting the idea that there should always be joy in whatever you are doing, the BMW Joy 3D ad will definitely bring some good times. Check out this awesome building projection in the featured video.
Implications - In many of today's industries, businesses are required to constantly deliver bold, daring and creative innovations to capture the attention of potential consumers. If businesses aim to remain at the forefront of cutting-edge, they must be able to demonstrate the quality of their product in ways that will stand out in the minds of consumers.