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'Outdoor Excited' Campaign for Male Potency Drug

 - Aug 14, 2008   Updated: Mar 24 2011
To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign.

By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true.  If the drug can work for a sign, imagine what it can do for you!

Also check out these other creative billboards:

Implications - Three-dimensional billboards have frequently been used to arrest viewers' attention; when used for erectile dysfunction, however, this concept gets a cheeky new reinvention. By creating a billboard that seems harmless at first glance but is just confusing enough to tempt viewers into a second glance, marketers are able to double the awareness for their product.