Motorists passing by an outdoor advertisement for emergency preparedness in the Sioux Falls area were concerned about seeing the Avera Health sponsored smoking billboard billowing actual smoke: They called the fire department.
The smoking billboard depicted a woman seated on a gurney in front of an auto accident. A hidden smoke machine made the cars in in the accident appear to be sending smoke from the pictured crash into the sky. The concerned fire department was OK with the ad, but required the advertisers to quit the smoking.
Why This Trend Is Growing
- Interactive Billboard Ads
- Integrate technology in billboard advertising to provide interactive experiences for passerby
- Virtual Reality Out-of-home Advertising
- Incorporate VR capabilities in out-of-home advertising campaigns for a more immersive engagement
- Augmented Reality Outdoor Ads
- Use AR to create interactive and personalized billboards that can change dynamically based on viewer movements and preferences
Industries Being Reshaped
- Advertising and Marketing
- Explore new ways of using technology in the advertising industry to create engaging, immersive, and innovative campaigns
- Entertainment
- Incorporate virtual and augmented reality in outdoor advertising campaigns to provide entertainment and increase engagement with the audience
- Technology
- Leverage cutting-edge technology to create disruptive and innovative advertising solutions that can generate buzz and drive sales
