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38 Innovative Subway Ad Campaigns

From LEGO Subway Stations to Animated Subvertising

— March 15, 2014 — Autos
Subway ad spaces are pretty ideal for grabbing the attention of a captive audience, since advertisements at least provide something interesting to look at when there’s limited Wi-Fi and the dreaded possibility of having to make eye contact with strangers.

Some subway stations have begun to integrate digital advertisements and some brands like Apoteket have even gone to the extent of making the ads responsive to their surroundings.

In addition to poster-like ads, subway performances are also quite popular, since they provide a form of entertainment and usually cause people to whip out their phones and record them. A brilliant example such a subway stunt is one by the International Culinary School, which had a model loudly tout a Chanel bag onto a subway car and then sit down to take a bite out of the edible cake purse.
6.6
Score
Popularity
Activity
Freshness
38
Exposing Subway Projects
Exposing Subway Projects
The Toronto ‘Confessions Underground’ Development is Liberati
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37
Public Transit Choreography
Public Transit Choreography
Hip Hop on the Undergroud Becomes Expressively Soulful Subway Ballet
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36
Crocheted Public Transit
Crocheted Public Transit
The L Train Yarn Bomb by London Kaye Takes a Valentine's Day Theme
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35
Bookworm Rap Battles
Bookworm Rap Battles
‘B*tches in Bookshops' Parody Based on Jay Z and Kanye West's Hit
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34
Commuting Carnival Can Campaigns
Commuting Carnival Can Campaigns
The Beer Turnstile Ensured Partygoers Returned Home Safely
<
33
Trashy Television-Tricking Ads
Trashy Television-Tricking Ads
New York PBS Station Thirteen is Based on the Fact that Reality Suc
<
32
Train Ride Soundtracks
Train Ride Soundtracks
Gatwick Express Offers a Musical Interpretation of Your Trip
<
31
Rapid Commuter Sculptures
Rapid Commuter Sculptures
Peter Bulow Uses New York City Subways As His Personal Art Studio
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30
Harsh Commuter Campaigns
Harsh Commuter Campaigns
The Rethink 'Ceiling Mirror' Targets Bald Passengers
<
29
Jet-Setting Subway Stunts
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
<
28
Edible Purse Commercials
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
<
27
Cake Frosting Subway Art
Cake Frosting Subway Art
Bettina Banayan is a Culinary Art Student Who Frosts Cakes for Strangers
<
26
Sly Subway Station Menus
Sly Subway Station Menus
McDonald's Train Timetable Stunt is a Hit in Poland
<
25
Workout-Encouraging Subway Stations
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
<
24
Singles-Only Subway Cars
Singles-Only Subway Cars
Prague Hopes to Reduce Peoples' Difficulty Dating with 'Love Carriages'
<
23
Interactive Subway Stunts
Interactive Subway Stunts
This Stunt Added Some Fun to the Routines of NYC Subway Conductors
<
22
Viral Running Man Videos
Viral Running Man Videos
Subway Running Sneakily Spreads the Word About Ray-Bans
<
21
Live Action Zombie Campaigns
Live Action Zombie Campaigns
This Walking Dead Exhibit Will Make Your Skin Crawl
<
20
Interactive Hair-Blowing Subway Ads
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
<
19
Toy Brick Subway Maps
Toy Brick Subway Maps
A Series of LEGO Maps for the London Underground are Made Entirely of Toys
<
18
Subway-Crashing Cows
Subway-Crashing Cows
'Join the MOOvement' Proves that Cows are People Too
<
17
Hipster Pop-Up Newsstands
Hipster Pop-Up Newsstands
This Newsstand Pop-Up Business Supports Independent Publications
<
16
Literal Violent Subway Ads
Literal Violent Subway Ads
Jon Burgerman Adds Some Blood and Gore to These Subway Ads
<
15
Endearing Urban Transit Ads
Endearing Urban Transit Ads
These DDB Milan Transit Ads are Adorably Engaging
<
14
Digital Subway Libraries
Digital Subway Libraries
New York Commuters Tap into the Digital Subway Library for Free Reads
<
13
Subway Station Name Changes
Subway Station Name Changes
The Torontoist Pokes Fun at the Possible TTC Subway Stop Naming Rights
<
12
Virtual Subway Supermarkets
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
<
11
Dedicated Ex-Boyfriend Blogs
Dedicated Ex-Boyfriend Blogs
'This is How You Win Her Back' is a Boy's Attempt at Saying Sorry
<
10
Pantless Marketing Campaigns
Pantless Marketing Campaigns
The Reebok No Pants Day Ad Shows Off Proud Bottoms
<
9
QR Scanned Shopping
QR Scanned Shopping
The P & G Virtual Drugstores Open in Prague Subway Stations
<
8
LEGO Subway Stations
LEGO Subway Stations
This LEGO Subway Station in Milan was Replicated for Promotion
<
7
Graffiti-Enhanced Promotions
Graffiti-Enhanced Promotions
Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways
<
6
Playground Slide Escalators
Playground Slide Escalators
My Volkswagen's 'The Slide' Makes Commuting a Fun Ride
<
5
Vintage Subway Ads
Vintage Subway Ads
Using Old London Underground Campaigns to Inspire New Creativity
<
4
Scannable Subway Libraries
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
<
3
Interactive Transit Campaigns
Interactive Transit Campaigns
Beer Can Subway Ads in Tehran Use Mugs as Safety Handles
<
2
Subway Car Grocery Stores
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
<
1
Naughty iPad Ads
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
<