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Beer Can Subway Ads in Tehran Use Mugs as Safety Handles

 - May 30, 2010
References: ideanomads & notcot.org
These beer can subway ads are found in the underground mass transit in Tehran, where beer mugs replace the usual safety handles. The clever advertising campaign promotes a Tehran-based non-alcoholic beer and uses an already ideal location to an even more advantageous degree.

The beer can subway ads are innovative and clever, using the packed and very public subway cars as an interactive ad space. Could you imagine a similar campaign in subways in North America, but with alcoholic beer?