Listening to music is a common activity when riding the bus, subway or train, and now the Gatwick Express train service in the UK is enhancing the activity for passengers by providing an accompanying music playlist for passengers. Essentially, each rider will get a "musical description," called the Gatwick Express Track, of his or her train ride. The track features three songs from recording artists The Milk, Philip Sheppard and Benga.
The accompanying music acts like a melodic interpretation -- a "soundtrack of your journey," as the website says -- of a 30-minute ride on the Gatwick Express, which goes from Victoria Station in London to the Gatwick Airport. Riders can download the musical tracks for free when they purchase their tickets online.
Key Themes Behind This Trend
- Musical Accompaniments on Public Transportation
- The use of music as a soundtrack to enhance the experience of using mass transit is a trend that could be capitalized on by businesses in the transportation industry.
- Personalized Experiences Through Music
- The Gatwick Express Track's use of personalized musical descriptions for each train ride opens up opportunities for businesses in the music industry to create similar experiences.
- Innovative Marketing Through Unique Experiences
- The Gatwick Express Track's melding of music and transportation as a unique marketing strategy shows the potential for businesses to create new and memorable customer experiences.
Where This Applies
- Transportation
- The use of personalized musical descriptions for each train ride could be an innovative and memorable selling point for businesses in the transportation industry.
- Music
- The Gatwick Express Track's use of music as a personalized accompaniment for mass transit could lead to new opportunities for businesses in the music industry.
- Marketing
- The Gatwick Express Track's melding of music and transportation as a marketing strategy highlights the potential for businesses to create new and unique customer experiences.
