Making use of unused retail space in subway stations, the Newsstand created an interesting pop-up business that celebrates the selling of independent periodicals and media.
Located in Brooklyn, US., The Newsstand is a make-shift periodical retail shop that is as easily set up as it can be taken down. Inside the shop, rather than selling the traditional fashion, news and gossip magazines and papers, The Newsstand prides itself in selling independently published media to subway goers.
This includes things like magazines and zines—smaller magazines—organized and put together by people like Lele Saveri. The Newsstand opened its doors on June 15th and will stay open seven days a week till its closure on July 20th. This pop-up business is a great marketing tool to promote independently published literature.