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23 Examples of Social Payment

From Internet Influencer Discounts to Hashtag Currency Restaurants

— December 10, 2014 — Business
An important part of social media strategy is integrating interactivity, like social payment. This retail method involves letting people pay with a Tweet, hashtag, Instagram post or something similar. You might not get cold hard cash for your product, but you do get built-in marketing on social media and buy-in from customers.

Social payment can take a number of different forms, from letting people pay outright by mentioning your product or service in a post (like hashtag currency shops) to offering discounts depending on the number of followers the consumer has. Some brands are offering participating posters money for promotion, such as Newcastle Brown Ale's social bribing campaign. Lancome is doing social media rewards a bit differently by offering redeemable points for engaging with their various social channels.
5.6
Score
Popularity
Activity
Freshness
22
Customized Profile Picture Upgrades
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
<
21
Purchasing Chat Apps
Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
<
20
Facebook Cocktail Discounts
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
<
19
Social Paywall Services
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
<
18
Concierge Partnership Apps
Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
<
17
Positivity Vending Machines
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
<
16
Moodboard Tool Purchases
Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
<
15
Post-Paying Social Networks
Post-Paying Social Networks
Bubblews Offers Paid Status Updates For People Who Post Frequently
<
14
Social Banking Apps
Social Banking Apps
Barclay's Pingit App Lets Users Send Money Via Twitter
<
13
Social Network E-Commerce
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
<
12
Personalized Travel Deal Sites
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
<
11
Interactive Currency Boutiques
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
<
10
Running Mileage Money
Running Mileage Money
Nike Mexico's 'Subasta de Kilometros' Turns Jogging Distance Into Currency
<
9
Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
<
8
Social Media Makeup Rewards
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
<
7
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
<
6
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
5
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
<
4
Social Media-Based Shops
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
<
3
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
2
Positivity-Rewarding Cafes
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
<
1
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<