Similar to share-based publishing schemes like the Sharewall social currency platform, this paywall option lets readers choose how they would like to pay. Based in Hamburg, Germany, PayOrShare lets companies charge consumers for content online, but is flexible so readers have a choice in terms of how they access it.
After reading the content, readers can choose between sharing the post on a social media platform or paying a small amount of money. This currency choice plays into the role social media shares have on readership in digital publishing. Businesses using PayOrShare can monetize their online content while still keeping their audiences in mind with a paywall option which works on a case by case basis. This system also offers analytics in the form of data, allowing brands to improve campaigns.