French luxury beauty brand Lancôme Paris has introduced an innovative makeup rewards program that encourages beauty consumers to use their social media accounts to gain discounts.
While selling products is an important part of any brand's success, it is equally as important to keep up a brand image using cutting edge resources like social media. Lancôme Paris is encouraging its consumers to engage with the brand via social media in order to collect makeup rewards and discounts on high-end cosmetic and skincare products. Every time a consumer interacts with the Lancôme Paris brand in some way on social media they will gain redeemable points. Sharing products on Facebook, Twitter and Instagram is a guaranteed 25 points whereas fully interacting with the brand on either event is 50.