These fake subway ads have been created to show people that so many of the shows they are watching really do suck. The fake subway ads are a real eye opener for many, highlighting the fact that most people probably see these ads and believe that these are actual shows. This is intended as an indication of just how bad reality TV has actually become.
New York PBS Station Thirteen and advertising firm CHI & Partners NY have executed this fake advertising campaign in hopes to raise awareness about how terrible most reality television is these days. The ads are a reminder that television can be more than just mindless garbage and that there is great programming to be experienced.