These fake subway ads have been created to show people that so many of the shows they are watching really do suck. The fake subway ads are a real eye opener for many, highlighting the fact that most people probably see these ads and believe that these are actual shows. This is intended as an indication of just how bad reality TV has actually become.
New York PBS Station Thirteen and advertising firm CHI & Partners NY have executed this fake advertising campaign in hopes to raise awareness about how terrible most reality television is these days. The ads are a reminder that television can be more than just mindless garbage and that there is great programming to be experienced.
What Makes This Trend Stand Out
- Anti-reality TV Campaigns
- There is an opportunity for more anti-reality TV campaigns as people become more aware of the insidiousness of the entertainment.
- Criticism of TV Programming
- The trend towards highlighting the poor quality of TV programming is something that is likely to continue as more people become disillusioned with reality entertainment.
- Positive Advertising Campaigns
- There is a growing trend of advertising companies working with broadcasters to create positive advertising campaigns that promote the benefits of high-quality programming.
Sectors Adopting This
- Broadcasting
- The broadcasting industry has an opportunity to explore anti-reality TV campaigns and support positive advertising campaigns to market high-quality programming.
- Advertising
- The advertising industry has an opportunity to support broadcasters in creating positive advertising campaigns to promote high-quality programming.
- Entertainment
- The entertainment industry can focus on producing high-quality programming that challenges and engages audiences, providing an alternative to reality TV.
