QR Scanned Shopping

The P & G Virtual Drugstores Open in Prague Subway Stations

For those who do not have time to shop, the P & G Virtual Drugstores opened recently in Prague are great way to buy on the go. One simply has to use their mobile phone to scan the code, and the groceries are delivered.

Customers can shop for brands like Ariel, Pampers, Old Spice, Pantene and other P & G brands by just using their mobile phone. More brands and products will be added to the P & G Virtual Drugstores in the near future.

The way it works is that customers can see huge posters of products for sale on the walls of the subway station, along with their prices and QR codes. The customers can capture QR codes of the products that they want to purchase using their mobile phones, and these are sent to Mall.cz for fulfillment. P & G is guaranteeing free second-day delivery of products purchased.

QR Scanned Shopping
QR code scanning for convenient mobile shopping and delivery.

Who This Affects Most

Retail
Innovative shopping experience through QR code scanning in physical locations.
E-commerce
Integration of QR codes for mobile shopping and delivery.
Advertising
QR code integration in advertising posters for efficient product purchasing.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 85%
Freshness 8%

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