The Reebok No Pants Day Ad Shows Off Proud Bottoms

 - Feb 22, 2011   Updated: May 5 2011
References: shanghaiist & gizmodiva
This Reebok 'No Pants Day' marketing campaign is definitely one worth taking a look at. Could you imagine going to work or walking to the nearest Starbucks, only to find pantie-clad models walking around promoting a gym shoe?

Nude or relatively nude marketing is a surefire way of grabbing attention fast. This Reebok 'No Pants Day' campaign shows models riding subways pantless and looking completely confident while doing so.

Implications - Businesses that make bold moves face the challenge of being ridiculed or coming out on top. Using humor is often a business' best bet when it comes to trying out something risky or totally new such as the featured Reebok ‘No Pants Day’ marketing campaign.