It is time to Join the MOOvement. Friends of the Earth UK have launched a comedic ‘MOOvement’ to demand rainforest-free meat and dairy.
In the video, the commuters look extremely confused as they see cows walking onto the subway. The publicity stunt is meant to spread awareness and urge citizens to email their governments to ban meat from the rainforest. Join the MOOvement is a smart move to gain some publicity and could result in the changes that Friends of the Earth UK are looking for.