Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Lay's Kettle Chips Billboard in California was Personally Crafted

 - Aug 20, 2010   Updated: Jul 20 2011
References: lays & adsoftheworld
Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood.

The billboard reads 'All Natural Ingredients; Crafted with Care' which also refers to the production of the billboard as well. Lay's Kettle chips have definitely been given the natural treatment -- even when it comes to the production of its advertising campaign.

Implications - Ad campaigns like this excite me to no end. After being bombarded with shapeless marketing from companies for most of our lives, it's easy to discern and appreciate a company that comes up with an innovative or memorable idea. Lay's hit a homerun here.