A recently-installed Colorado State Patrol billboard reads, "Tailgating Isn't Worth It. Give Trucks Room. It's The Law." To make the message visual, the image of an automobile colliding with the back end of a truck fills the display space.
What makes the attention-getting outdoor advertising unique is the way the collision seems to have buckled the ad surface. The billboard face is pleated and torn at the point of impact and even seems to pull at the corner as if strained from the collision's force. This Colorado State Patrol billboard is a smash hit.
What Makes This Trend Stand Out
- Tailgating Safety Awareness
- Opportunity for innovative PSAs to raise awareness on the dangers of tailgating and promote safe driving habits.
- Interactive Outdoor Advertising
- Opportunity to use innovative advertising techniques, such as impactful visuals, to create attention-grabbing campaigns.
- Effective Messaging Through Graphics
- Opportunity to convey complex messages through striking graphics that can educate and change behavior.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to develop creative campaigns and utilize new technologies to engage audiences.
- Auto Manufacturing
- Opportunity to collaborate with safety organizations and incorporate messaging around safe driving habits into marketing campaigns.
- Graphic Design
- Opportunity to use graphic design to create powerful visual messages that can effectively communicate information in public spaces.
