Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

79 Drunk Driving Deterrents

From Smartphone Breathalyzers To Anti-Drinking Advertising

— January 23, 2013 — Social Good
Identifying when you've had too much to drink is a little bit easier with some of the mobile breathalyzers now on the market. The Sensodrome for instance, is a device that fits on your keychain and syncs to a sister app on your smartphone to let you know when you’re over the legal blood alcohol level for driving.

Drinking and driving is a dangerous practice and kills people every year, which is why there are so many new drunk driving deterrents out there now. It’s also why so much energy is put towards impaired driving awareness campaigns. MADD (Mothers Against Drunk Driving) is a major advocate for safe driving practices and often produce some of the most talked about advertisements on the subject. One such ad features a man with a prosthetic arm and the caption “My last party cost me an arm…”
5.9
Score
Popularity
Activity
Freshness
79
Karaoke Breath Alcohol Gauges
Karaoke Breath Alcohol Gauges
Microphone Breathalyzer Keeps Drunk Singers Off Streets
<
78
Verbal Booze Testers
Verbal Booze Testers
The Talking Breathalyzer by Al Linke Tells You Just How Tipsy You Are
<
77
Anti-Tipsy Tonics
Anti-Tipsy Tonics
The Stay Sober Pill Will Fight the Disorienting Effects of Alcohol
<
76
Location-Based Liquor
Location-Based Liquor
The GPS Breathalyzer Determines Exactly Where You've Been Drinking
<
75
Talking Toilet Campaigns
Talking Toilet Campaigns
Wizmark Urinal Cakes are Attention-Grabbing
<
74
8-Bit Breathalyzer Games
8-Bit Breathalyzer Games
The Drunker You are the Higher You Score in Drunken NES
<
73
Interactive Vehicle Safety Campaigns
Interactive Vehicle Safety Campaigns
The Homesafely Initiative by the TAC Promote Save Driving
<
72
Booze-Detecting Print Ads
Booze-Detecting Print Ads
This Built-In Breathalyzer Ad Stops You From Drinking & Driving
<
71
Tiny Smartphone Gadgets
Tiny Smartphone Gadgets
The Sensordrone Can Do a Multitude of Tasks and Fits on a Keyring
<
70
Funeral Scare Tactics
Funeral Scare Tactics
Arrive Alive Uses a Funeral Procession to Stop Drinking and Driving
<
69
Accident-Prone Model Cars
Accident-Prone Model Cars
Hot Wheels Presents One of the Year’s Best Drunk Driving Campaigns
<
68
Serious Stick Figure Campaigns
Serious Stick Figure Campaigns
The MADD Edmonton and Area Ads Present Dire Situations
<
67
Liquor Surveillance Safety Apps
Liquor Surveillance Safety Apps
The BrethalEyes App Scores if You're Too Drunk to Drive
<
66
Vehicle Safety Charts
Vehicle Safety Charts
The 'How to Save $37 Billion a Year' Infographic Tackles Drunk Driving
<
65
Precious Alcohol Protectors
Precious Alcohol Protectors
Get Your Beer Home Safe with the Growler On Board
<
64
Hilariously Haunting PSAs
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
<
63
DUI-Proof Beer
DUI-Proof Beer
No Jail Ale Keeps You Under the Legal BAC Limit
<
62
Kids Automobile Safety Graphics
Kids Automobile Safety Graphics
The 'Car Insurance' Infographic Shows How to Prevent Injuries
<
61
Smartphone Breathalyzer Monitors
Smartphone Breathalyzer Monitors
The iBreathAnalyzer Reveals Intoxication Levels to Apple Users
<
60
Engulfing Beverage Reminders
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
<
59
Driver Distraction Charts
Driver Distraction Charts
This 'Cell Phones & Driving' Infographic Can Save Lives
<
58
Single Shot DUI Dodgers
Single Shot DUI Dodgers
The Disposable Breathalyzer Lets You Know if it's Safe to Drive
<
57
Tastetastic Technology
Tastetastic Technology
Electronic Tongue Has a Distinguished 5-Flavor Palate
<
56
Blood-Telling Timepieces
Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving
<
55
Abuse Memorial Markers
Abuse Memorial Markers
The Children, Youth and Family Department Advertisment is Thought-Provoking
<
54
Anti-Drunk Driving Gadgets
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
<
53
Social Media Cab Services
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
<
52
Booze Detecting GPS
Booze Detecting GPS
Breathalizer NDrive G400 PND
<
51
Key Breathalyser Prevents DUIs
Key Breathalyser Prevents DUIs
Saab Alcokey
<
50
Bloody Blender Campaigns
Bloody Blender Campaigns
The Land Transport NZ Ads Advocate Safe Driving
<
49
Alcoholic Scooter Marketing
Alcoholic Scooter Marketing
Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers
<
48
Terrifying Tattooed Campaigns
Terrifying Tattooed Campaigns
These Mothers Against Drunk Driving Ads Send a Direct Message
<
47
Prosthetic Life Lessons
Prosthetic Life Lessons
The Latest MADD Campaign Gets Up Close and Personal
<
46
Disguised Driver Safety PSAs
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
<
45
Crushed Can Campaigns
Crushed Can Campaigns
The Abramet Ads Advocate No Drinking and Driving
<
44
Manditory Breathalizers Installed in All Cars
Manditory Breathalizers Installed in All Cars
MADD's New Goal
<
43
Thwarting Auto Thieves
Thwarting Auto Thieves
OnStar Stolen Vehicle Slowdown Stops High Speed Chases in Their Tracks
<
42
Portable Personal Breathalyzers
Portable Personal Breathalyzers
The Etiquette Checker
<
41
Impaired Driver Statistics
Impaired Driver Statistics
The Effects of Drunk Driving Infographic is Alarming
<
40
iBreath
iBreath
iPod Breathalyser
<
39
Heart-Wrenching Seatbelt Ads
Heart-Wrenching Seatbelt Ads
Yaya Seguros Shines a Light on Car Safety and Buckling Up
<
38
Rental Breathalyzers
Rental Breathalyzers
Blow Me for Parties
<
37
Drink-Driving Urinalyzers
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
<
36
Jail Simulation Mirrors
Jail Simulation Mirrors
Rikkis Taxi & Shuttle Service Shows Effects of Drinking and Driving
<
35
Hand Breathalyzers
Hand Breathalyzers
The HyGreen Hygiene Sensors Sniff for Soap to Reduce Infection
<
34
Cellphone Breathalyzer
Cellphone Breathalyzer
<
33
Car Safety Graffiti Art
Car Safety Graffiti Art
Protect What's Behind You is a Campaign Reminding Motorists to Be Cautious
<
32
Anti-Drunk Driving Tech
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
<
31
Intelligent Bartender Bots
Intelligent Bartender Bots
The DIY SOBEaR v02 Has a Built-In Breathalyzer
<
30
Hilarious DUI Spoofs
Hilarious DUI Spoofs
'Realistic Sobriety Tests' Makes a Cop's Job More Fun
<
29
Tipsy Train Rides
Tipsy Train Rides
Amtrak Offers Booze Credit, Irks MADD
<
28
Purse-Size Booze Detector
Purse-Size Booze Detector
Pocket Breathalyzer
<
27
Caution Tape News Tickers
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
<
26
Artistic Drunk Driving Reminders
Artistic Drunk Driving Reminders
These Bottle-Shaped Art Installations Remind Drivers not to Drive
<
25
DUI Awareness Products
DUI Awareness Products
Recycled Windshield Beer Glasses
<
24
LG Breathalyzer cellphone
LG Breathalyzer cellphone
End Of Drunk Dialing
<
23
Public Alcohol Testers
Public Alcohol Testers
Coin-Operated Alcospot Vending Machine Tells You Your Limits
<
22
Liquid Cuff Ads
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
<
21
Sobriety-Measuring Timepieces
Sobriety-Measuring Timepieces
Breathalyzer Watch Tells You How Hammered You Are
<
20
Pretzel Highways
Pretzel Highways
'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is
<
19
Anti-Drunk Drivertising
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
<
18
Booze-Detecting Flashlights
Booze-Detecting Flashlights
The Mini Keychain Breathalyzer Is The Ultimate Driver Must-Have
<
17
Embarrabinging
Embarrabinging
Watch Yourself Drunk With This Anti-Binge Campaign
<
16
Bleeding Drink Coasters
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
<
15
Consequential Advertising
Consequential Advertising
The 'Drive Dry' Initiative Targets Drinking and Driving
<
14
Artsy Drunk Driving Ads
Artsy Drunk Driving Ads
CADD Ads Show Fatal Crashes Through Artistic Perspective
<
13
Beer Caps for Awareness
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
<
12
Drowning in Alcohol Glasses
Drowning in Alcohol Glasses
Royal Life-Saving Drunk Swimming Awareness Campaign
<
11
Suggestive, Yet Innocent Safety Belts
Suggestive, Yet Innocent Safety Belts
The Tiddy Bear
<
10
Faking Fatal Crashes
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
<
9
Everything on Wheels
Everything on Wheels
Toyota Drunk Driving Ads
<
8
Travelling Drink Holders
Travelling Drink Holders
The Bike Beer Holder Lets You Enjoy a Brisk Ride and Drink Together
<
7
Suicidal Anti Drinking & Driving Ads
Suicidal Anti Drinking & Driving Ads
"It's Like Killing Yourself"
<
6
Gender-Comparative Driving Stats
Gender-Comparative Driving Stats
The 'Men vs Women: Who are the Better Drivers?' Infographic Stuns
<
5
Sobering Photo Shoots
Sobering Photo Shoots
'484' by Marisa Chafetz Covers Last Year's 483 NY Drunk Driving Deaths
<
4
Terrifying Inebriated Testimonials
Terrifying Inebriated Testimonials
The 'Faces of Drunk Driving' Site is Powerfully Effective
<
3
Bicycle Beer Sadlebags
Bicycle Beer Sadlebags
The 6 Pack Bike Bag Allows Riders to Carry Multiple Drinks
<
2
Shockvertising
Shockvertising
Does It Work? Jury Still Out
<
1
Vehicle Vent Vodka Bottles
Vehicle Vent Vodka Bottles
Don't Drink and Drive with the Nicholas Brawer Grille Flasks
<