The Tiddy Bear is a horrible, yet effective play on words that certainly gets this safety product attention.
The Tiddy Bear Comfort Strap is a tiny stuffed teddy bear which slides onto any car seatbelt to make wearing the belt more comfortable.
The infomercial starts with a clip of a woman frustrated with her seatbelt, not really sure where to rest it. It then shows another woman struggling with the awkward band of the car safety belt across her chest.
When the Tiddy Bear is introduced, frustration subsides and the actors, which include busty female passengers and children in the backseat, clearly demonstrate relief.
They could have easily said, Teddy Belt, but there's no way that would have become an effective form of viral marketing, and the video certainly would't have made its way onto sites like BuzzFeed.com.
Suggestive, Yet Innocent Safety Belts
More Stats +/-
Stylish Cyclist Breathing Masks
Library-Urban Farm Hybrids
Top 100 Tech Trends for 2019
Real-Time Tracking Cameras
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Tiddy Bear
- By: BiancaAug 19, 2008