The LG Breathalyzer cellphone has introduced an anti-drunk dialing feature. It prevents that day after embarrassment of calling your ex, boss or even ex boss. The phone can be programmed to block those selected numbers if the breath analyzer records a blood-alcohol concentration over 0.08. The LG LP4100 is going to be released later this year, and has already sold 200,000 phones in Korea. (GUSH Magazine)
Implications - This breathalyzer product helps consumers avoid embarrassing situations that they may regret at a later date. Products that alleviate anxiety are profitable commodities, as many individuals will do anything to avoid an awkward situation. Businesses can benefit from the public's nervousness when it comes to emotionally heightened situations, as many customers will do anything to avoid these situations. Companies who stop these emotions from running high with certain products will appeal to these individuals.