The MADD Edmonton and Area Ads Present Dire Situations

 - Feb 21, 2012
References: wearefree & adsoftheworld
Drinking and driving should always be taken seriously, but these MADD Edmonton and Area ads present the subject in a carefree way to further emphasize the precaution that should be taken with the subject.

The campaign was created by advertising agency FREE in Edmonton, Canada and features three different stick figure drawings showing the outcomes that can come from driving under the influence. One of the images is a boy in a wheelchair while another features a family member in jail and the last one with a grave stone. As explained by Ads of the World, the MADD Edmonton and Area ads are drawn in doodles because they act "as a symbol of that vehicle’s precious cargo."

Let this campaign remind you of the life or death situations that can come from drinking irresponsibly.