The Mumbai Traffic Police printed coasters using a special invisible red ink which spreads only when wet--for example, when a drink is placed on them.
The Mumbai Traffic Police placed these coasters at tables and bar counters in the city. Any customer using them as a coaster is then instantly reminded of the horrific consequences of drinking and driving.
Implications - To make drunk driving campaigns stand out, marketers must push the creative envelope in a way that won't feel preachy to drinkers. By using printed coasters that change color and mimic blood when they're wet, the Mumbai Traffic Police reinforced the deadly consequences of drunk driving in a pervasive way.
Bleeding Drink Coasters
More Stats +/-
Everything on Wheels
Children as Designated Drivers?
Anti-Drunk Driving Tech
Anti-Drunk Driving Gadgets
Low-Calorie Carrot Cake Bars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mumbai Traffic Police Combat Drunk Driving
- By: CowbagOct 17, 2008 Updated: Mar 24 2011