Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,228 inspiring examples.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,228 cutting edge ideas.

44 Controversial Safe Driving Statements

From Liquid Cuff Ads to Anti-Drunk Driving Tech

— July 10, 2012 — Autos
These controversial safe driving statements promote a positive message in an unmissable way.

Bound to stir up emotions in viewers and convince people of the dangers that come along with distracted or impaired driving, these examples prove that it takes a strong statement to tackle a big issue. Shock advertising seems to dominate this realm of awareness, ensuring that no viewer is unaware of the ugly effects of careless driving. From apps that encourage safe driving to PSAs with startling and heartbreaking true life accounts, these innovations come from a good place of prevention, and are bound to strike a chord with even the most stubborn viewer.

Spreading a much-needed message in an unavoidable form, these innovations demand attention and are sure to spark a necessary discussion about the ever-prevalent issue of safe driving.
5.2
Score
Popularity
Activity
Freshness
44
Anti-Tipsy Tonics
Anti-Tipsy Tonics
The Stay Sober Pill Will Fight the Disorienting Effects of Alcohol
<
43
Sappy Safe-Driving Ads
Sappy Safe-Driving Ads
Ronin Advertising Group Releases a Commercial That Might Make You Cry
<
42
Intoxication-Sensitive Outerwear
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
<
41
Voice-Controlled Car Gadgets
Voice-Controlled Car Gadgets
The Dragon Drive! Provides Hands-Free Access to Digital Devices
<
40
Augmented Perception Helmets
Augmented Perception Helmets
The Maxence Parache Hyper(reality) Video Takes Users on Virtual Trips
<
39
Anti-Text Driving Apps
Anti-Text Driving Apps
DriveSmart Plus Prevents Texting From Cars in Motion
<
38
Distracted Driving Stats
Distracted Driving Stats
This Texting and Driving Infographic is Alarming
<
37
Dental Phobia Comparison PSAs
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
<
36
Liquor Surveillance Safety Apps
Liquor Surveillance Safety Apps
The BrethalEyes App Scores if You're Too Drunk to Drive
<
35
Terrifying Text Tales
Terrifying Text Tales
'The Last Text' Campaign Urges Teens to Stop Texting While Driving
<
34
Reckless Driving Awareness Games
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
<
33
Single Shot DUI Dodgers
Single Shot DUI Dodgers
The Disposable Breathalyzer Lets You Know if it's Safe to Drive
<
32
Hospital Receipt Campaigns
Hospital Receipt Campaigns
Bar Aurora and Boteco Ferraz Warn Drinkers About Drunk Driving
<
31
Mobile-Disabling Auto Devices
Mobile-Disabling Auto Devices
'cellCONTROL' Eliminates Phone Use for a Safer Drive
<
30
Blood-Telling Timepieces
Blood-Telling Timepieces
The Tokyoflash 'How Drunk Are You' Watch Prevents Drunk Driving
<
29
Unexpected Driver Safety Campaigns
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
<
28
Anti-Drunk Driving Gadgets
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
<
27
Engulfing Beverage Reminders
Engulfing Beverage Reminders
These TAC Drunk Driving Ads Include Morbid Messages
<
26
Bottle-Shaped Chat Ads
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
<
25
Alcoholic Scooter Marketing
Alcoholic Scooter Marketing
Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers
<
24
Terrifying Tattooed Campaigns
Terrifying Tattooed Campaigns
These Mothers Against Drunk Driving Ads Send a Direct Message
<
23
Prosthetic Life Lessons
Prosthetic Life Lessons
The Latest MADD Campaign Gets Up Close and Personal
<
22
Larger Than Life Ads
Larger Than Life Ads
Razr2 Sharper Than Ever
<
21
Drink-Driving Urinalyzers
Drink-Driving Urinalyzers
The McFarland Pissalyzer Wants to Prevent Drunk-Driving with Graphic PSA
<
20
Jail Simulation Mirrors
Jail Simulation Mirrors
Rikkis Taxi & Shuttle Service Shows Effects of Drinking and Driving
<
19
Purse-Size Booze Detector
Purse-Size Booze Detector
Pocket Breathalyzer
<
18
Impaired Driver Statistics
Impaired Driver Statistics
The Effects of Drunk Driving Infographic is Alarming
<
17
Anti-Drunk Driving Tech
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
<
16
Shattered Bloody Ads
Shattered Bloody Ads
Don't Text and Drive Billboard is a Gruesome Warning on the Roads
<
15
Caution Tape News Tickers
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
<
14
Artistic Drunk Driving Reminders
Artistic Drunk Driving Reminders
These Bottle-Shaped Art Installations Remind Drivers not to Drive
<
13
Public Alcohol Testers
Public Alcohol Testers
Coin-Operated Alcospot Vending Machine Tells You Your Limits
<
12
Liquid Cuff Ads
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
<
11
Pretzel Highways
Pretzel Highways
'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is
<
10
Bleeding Drink Coasters
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
<
9
Anti-Drunk Drivertising
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
<
8
Embarrabinging
Embarrabinging
Watch Yourself Drunk With This Anti-Binge Campaign
<
7
Artsy Drunk Driving Ads
Artsy Drunk Driving Ads
CADD Ads Show Fatal Crashes Through Artistic Perspective
<
6
Faking Fatal Crashes
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
<
5
Drowning in Alcohol Glasses
Drowning in Alcohol Glasses
Royal Life-Saving Drunk Swimming Awareness Campaign
<
4
Sobering Photo Shoots
Sobering Photo Shoots
'484' by Marisa Chafetz Covers Last Year's 483 NY Drunk Driving Deaths
<
3
Everything on Wheels
Everything on Wheels
Toyota Drunk Driving Ads
<
2
Terrifying Inebriated Testimonials
Terrifying Inebriated Testimonials
The 'Faces of Drunk Driving' Site is Powerfully Effective
<
1
Real-Time Trial Streams
Real-Time Trial Streams
The Live Lindsay Lohan Probation Hearing is Available Online
<