Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,641 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,641 cutting edge ideas.

Liquid Cuff Ads

The Utah Department of Highway Safety Campaign Urges Sober Driving

— February 28, 2012 — Lifestyle
The Utah Department of Highway Safety ad campaign presents an obvious ultimatum: “Drive sober or get pulled over.” Since people are often more easily persuaded when it comes to public ridicule and financial consequences, this ultimatum is rather promising.

Created by Salt Lake City-based ad agency R&R Partners, the Utah Department of Highway Safety campaign is creatively clever. It depicts spilled wine, beer and whisky as liquid handcuffs that are opened to capture the drunk driver. The digitally manipulated, still-life studio shots are a refreshing change from morbid drunk driving ad campaigns that focus on the mortality of car crash passengers.

The Utah Department of Highway Safety ad campaign was creative directed by Kyle Curtis and designed by A.J. Bell.
Trend Themes
1. Creative Ad Campaigns - Creative ad campaigns like the Utah Department of Highway Safety's 'Liquid Cuff Ads' use unique visuals and clever messaging to grab attention and promote important messages.
2. Digital Manipulation in Advertising - The use of digital manipulation in advertising, as seen in the Utah Department of Highway Safety campaign, allows for the creation of eye-catching and impactful visuals.
3. Humor in Public Awareness Campaigns - Incorporating humor into public awareness campaigns, like the Utah Department of Highway Safety ad campaign, can help engage the audience and increase message retention.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage creative ad campaigns like the Utah Department of Highway Safety's 'Liquid Cuff Ads' to develop effective and attention-grabbing campaigns for their clients.
2. Graphic Design and Photography - Graphic design and photography professionals can explore the use of digital manipulation techniques, as showcased in the Utah Department of Highway Safety campaign, to create visually stunning and impactful imagery for various industries.
3. Public Safety and Awareness - Public safety organizations and advocacy groups can take inspiration from the Utah Department of Highway Safety ad campaign's use of humor and creative visuals to raise awareness and promote responsible behaviors.
4.1
Score
Popularity
Activity
Freshness