Pretzel Highways

'Drink and Drive' by Ferdi Rizkiyanto Shows How Twisted Drunk Driving is

Drunk driving is a deadly, dangerous endeavor, and 'Drink and Drive' by Ferdi Rizkiyanto is a photo set that shows just how twisted roads can get when you're under the influence. With the tagline "When You decide to drink and drive," the campaign reinforces the notion that driving drunk is a decision rather than an accident.

Check out more shots of Ferdi Rizkiyanto's anti-drunk driving campaign above, and keep clicking for more reasons to call a cab when you've had too much to drink.

Anti-drunk Driving Campaigns
Designing engaging and impactful campaigns to raise awareness about the dangers of drunk driving.
Safe Transportation Solutions
Developing innovative transportation options and technologies to ensure safe and sober rides for individuals.
Responsible Consumption Initiatives
Promoting responsible alcohol consumption and educating individuals about the consequences of drinking and driving.

Sectors Adopting This

Automotive Industry
Manufacturing and promoting alcohol-detecting technologies and safety features in vehicles to prevent drunk driving accidents.
Ride-sharing Industry
Expanding and improving ride-sharing services to provide convenient and affordable alternatives to individuals who have consumed alcohol.
Alcohol Industry
Partnering with organizations and supporting initiatives that promote responsible drinking and discourage drinking and driving.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 40%
Freshness 8%

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