Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by Volkswagen gets its message across in a shocking way.
Promoting awareness of the dangers of distracted driving, with a specific focus on women applying makeup in the car, this is a call to action. The spot features what seems like a run-of-the-mill Internet makeup tutorial. The clip goes on normally until, shockingly, the woman running the tutorial appears to be in a car crash. Alarming and very effective, this places viewers in the driver’s seat and does an amazing job of showing how easily these accidents can happen.
Creative, unexpected and with a strong message, this campaign is sure to go viral while making a huge statement about driver safety.