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48 Bold Black and White Campaigns

From Moody Grayscale Fashion Ads to Shared Affliction Ads

— August 24, 2013 — Marketing
Marketers are constantly looking for new and inventive techniques to draw in viewers, and these bold black and white campaigns have utilized a very creative grayscale effect to reach consumers on a more emotional level.

Long before color was available on television, people were accustomed to seeing black and white imagery on their TV sets. And while technology has come a long way since those vintage TV days, there's something very nostalgic and sentimental about seeing that old school black and white imagery again in this modern age. That's why marketers are starting to incorporate that vintage black and white theme into their ads as a way to portray that old school charm.

From sleek grayscale fashion ads to soccer star holiday ads, these bold black and white campaigns will definitely capture people's attention with its use of retro imagery.
3.6
Score
Popularity
Activity
Freshness
48
Nostalgic Hat Commercials
Nostalgic Hat Commercials
New Era’s ‘First Changes Everything’ Ad Blends Culture
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47
Artsy Silhouette Laptop Ads
Artsy Silhouette Laptop Ads
The Yoga 11S Ad Campaign is the Furthest Thing from Techy
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46
Nostalgic Aspirational Beer Ads
Nostalgic Aspirational Beer Ads
This Guinness Commercial Questions Our Limitations in Life
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45
Stark Fashion Teasers
Stark Fashion Teasers
The Alexander Wang RTW Fall 2012 Video is Enticing
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44
Dapper Rooftop Fragrance Ads
Dapper Rooftop Fragrance Ads
The Dior Homme Parfum Campaign Stars Robert Pattinson
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43
High-Octane Beverage Ads
High-Octane Beverage Ads
The E-ON Energy Drink Campaign Features Extreme Sports
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42
Retro Paparazzi Shorts (UPDATE)
Retro Paparazzi Shorts (UPDATE)
The Miss Dior A/W 2012 Campaign Video Stars Mila Kunis
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41
Embarassing Father Campaigns
Embarassing Father Campaigns
The ‘Dads in Briefs’ Commercial by BGH is Hilarious
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40
Moody Grayscale Fashion Ads
Moody Grayscale Fashion Ads
The Givenchy Fall 2013 Campaign Stars Actress Amanda Seyfried
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39
Upside-Down Face Ads
Upside-Down Face Ads
The Global Security Systems Campaign Reveals Hilarious Deception
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38
Glamorous Hollywood Ads
Glamorous Hollywood Ads
The Pharrell Williams Revlon Commercial Plumps Its Way to Seduction
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37
Parisian Stroll Catalogs
Parisian Stroll Catalogs
The Fendi Spring 2012 Lookbook Stars a Prim and Proper Arizona Muse
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36
Melodramatic Trench Ads
Melodramatic Trench Ads
The Burberry Fall 2012 Campaign Stars Gabriella Wilde and Roo Panes
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35
Stoically Sophisticated Ads
Stoically Sophisticated Ads
The Hugo by Hugo Boss Fall 2012 Stars a Sleek Freja Beha Erichsen
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34
Cozy Cashmere Fashion Ads
Cozy Cashmere Fashion Ads
The Tse Fall 2012 Campaign Stars a Serene Guinevere van Seenus
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33
Alluring Coastal Gem Campaigns
Alluring Coastal Gem Campaigns
The David Yurman Fall 2012 Ad Video Starts Gisele Bündchen
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32
Shared Affliction Ads
Shared Affliction Ads
The Pharex Naproxen Sodium Campaign Focuses on Joint Pain
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31
Scenic Fashion Campaigns
Scenic Fashion Campaigns
The Alphorria Fall 2011 Ads With Iris Strubegger Inspire Wanderlust
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30
Dirty Dancing Stilettos
Dirty Dancing Stilettos
The Tabitha Simmons A/W 2011 Video Gets Tapping
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29
Moody Ladylike Fashion Ads
Moody Ladylike Fashion Ads
The Jil Sander Fall 2013 Ad Campaign Stars Edie Campbell
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28
Mimicking Monochromatic Ads
Mimicking Monochromatic Ads
The Chanel Spring 2012 Campaign is Simple and Cinematic
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27
Tormented Love Ads
Tormented Love Ads
The AY Not Dead Fall 2012 Campaign Stars a Harrowed Dree Hemingway
<
26
Soccer Star Holiday Ads
Soccer Star Holiday Ads
The David Beckham for H&M Christmas Collection Campaign is Revealing
<
25
Voluminous Pleated Gowns
Voluminous Pleated Gowns
Naomi Campbell Stars in Pinko Spring Summer 2012 Campaign
<
24
Cinematic Grayscale Fashion Ads
Cinematic Grayscale Fashion Ads
The Alexander Wang Fall 2013 Campaign Stars Model Malgosia Bela
<
23
Doggy Denim Ads
Doggy Denim Ads
Boston Terrier Advertises Stylish Jeans for Autumn/Winter 2009
<
22
Cinematic Beer Virals
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
<
21
Vintage Rocker Fashion Ads
Vintage Rocker Fashion Ads
John Varvatos and ZZ Top Team for Ad Campaign
<
20
Human Rights Graphics
Human Rights Graphics
Amnesty Portugal Uses Animation To Catch Your Attention
<
19
Macabre Insect-Killer Ads
Macabre Insect-Killer Ads
Raid Campaign Features Grim Reaper
<
18
Sleek Grayscale Fashion Ads
Sleek Grayscale Fashion Ads
The Calvin Klein Fall 2013 Ad Campaign Stars Model Vanessa Axente
<
17
Black-and-White Asiatorials
Black-and-White Asiatorials
The Oriental-Inspired Prada Spring 2010 Ad Campaign
<
16
Introspective Fashion Ads
Introspective Fashion Ads
David Mayer Naman Showcases Moody S/S ‘09 Campaign
<
15
Striking Nuptial Advertisements
Striking Nuptial Advertisements
The Justin Alexander Ad Campaign is Romantic and Sweet
<
14
Female-Clad Menswear Ads
Female-Clad Menswear Ads
The Saint Laurent SS13 Campaign Stars a Boyish Saskia de Brauw
<
13
Grayscale Victorian-Like Fashion Ads
Grayscale Victorian-Like Fashion Ads
The Alexander Mcqueen Fall 2013 Campaign Stars Edie Campbell
<
12
Pantless Footwear Ads
Pantless Footwear Ads
The Stuart Weitzman Fall 2013 Campaign Stars a Leggy Kate Moss
<
11
Elegantly Rebellious Fashion Ads
Elegantly Rebellious Fashion Ads
The Altuzarra Fall 2013 Ad Campaign Stars Stella Tennant
<
10
Romantic Retro Marketing
Romantic Retro Marketing
The Sizzling Guess Fall/Winter 2010 Campaign
<
9
Romantic Date Fashion Campaigns
Romantic Date Fashion Campaigns
Mangano Goes to The Streets in FW09
<
8
Dapper Duo Ads
Dapper Duo Ads
The Giorgio Armani Fall 2012 Campaign Stars Aymeline Valade and Simon Nessman
<
7
The Return of Romance
The Return of Romance
Burberry's Melancholy Fall 08-09 Campaign
<
6
Sibling Fashion Ads
Sibling Fashion Ads
Prada Menswear S/S '09 Campaign Features Brothers
<
5
Chromatic Grunge Campaigns
Chromatic Grunge Campaigns
The Saint Laurent Paris Pre-Fall 2013 Advertisements Boast Edginess
<
4
Designer Yoga Bodywear
Designer Yoga Bodywear
Calvin Klein Performance Line
<
3
Luxuriously Moody Ads
Luxuriously Moody Ads
The Zara Fall 2012 Campaign Stars a Contemplative Freja Beha Erichsen
<
2
Dark Surrealistic Ads
Dark Surrealistic Ads
Diesel Spring Summer 2009 Campaign
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1
Romantic Cafe Fashion Ads
Romantic Cafe Fashion Ads
Kate Moss & Gaspard Ulliel for Longchamp
<