The Giorgio Armani Fall 2012 ad campaign stars a dapper duo, one of which happens to be a woman. Although dapper is rarely used to describe women's clothing, in this case it is entirely appropriate considering that the select pieces showcased in the campaign appear to be inspired by menswear. From tailored tweed suits to modified masculine hats, model Aymeline Valade holds her own alongside male model Simon Nessman.
Lensed by photography duo Mert Alas and Marcus Piggott, the Giorgio Armani Fall 2012 ad campaign is sleek and elegant. Set to appear in July 2012 magazine issues, the black and white campaign will stand out against the slew of vibrant tropical ads still circulating in the fashion industry.
What's Driving This Trend
- Gender-neutral Fashion
- The use of dapper and menswear-inspired styles for women's clothing presents an opportunity for disruptive innovation in gender-neutral fashion.
- Androgynous Models
- The inclusion of a woman as part of a dapper duo highlights the growing trend of androgynous models, creating opportunities for disruption in the modeling industry.
- Monochromatic Ad Campaigns
- The use of black and white imagery in the Giorgio Armani Fall 2012 ad campaign suggests a trend towards monochromatic ad campaigns, offering opportunities for disruptive innovation in visual aesthetics.
Who This Affects Most
- Fashion
- The dapper duo ad campaign by Giorgio Armani is indicative of trends in the fashion industry, and presents an opportunity for disruptive innovation in gender-fluid fashion design.
- Advertising
- The use of androgynous models in the Giorgio Armani Fall 2012 ad campaign highlights the potential for disruption in the advertising industry as it challenges traditional notions of gender roles in fashion.
- Photography
- The monochromatic visuals in the Giorgio Armani Fall 2012 ad campaign present opportunities for disruptive innovation in photography, particularly in creating impactful black and white imagery for fashion advertising.
