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Sleek Grayscale Fashion Ads

The Calvin Klein Fall 2013 Ad Campaign Stars Model Vanessa Axente

— July 17, 2013 — Fashion
The Calvin Klein Fall 2013 ad campaign is utterly sleek and sophisticated. Shot entirely in black and white, the grayscale imagery really accentuates the minimalist nature of the designs on display. Considering that this luxury label is known for its basics, that is not surprising at all. Of course, the looks featured throughout are far from basic.

Shot by photography duo Mert Alas and Marcus Piggott, the Calvin Klein Fall 2013 ad campaign stars model Vanessa Axente, who follows Suvi Koponen and Lara Stone as the face of the brand. From leather boots and plaid dresses to baggy pants and chic trenchcoats, the Hungarian beauty is just shy of channeling her inner femme fatale. The elegant looks were perfected with an effortlessly tousled updo and a flawless face finished with understated makeup.
Trend Themes
1. Grayscale Fashion Photography - The use of black and white imagery in fashion ads presents opportunities for brands to create a sleek and sophisticated aesthetic that highlights the minimalist nature of their designs.
2. Minimalist Fashion Design - The emphasis on basics in the Calvin Klein Fall 2013 ad campaign suggests a trend towards minimalist fashion design that focuses on simplicity and timeless style.
3. Effortless Beauty - The effortlessly tousled updo and understated makeup in the Calvin Klein Fall 2013 ad campaign showcases the trend of natural and uncomplicated beauty.
Industry Implications
1. Fashion Advertising - Fashion brands can explore grayscale photography techniques in their advertising campaigns to evoke a sense of sophistication and highlight the unique features of their designs.
2. Luxury Fashion - Luxury brands can embrace minimalism in their fashion designs, catering to consumers who appreciate simplicity and timeless elegance.
3. Beauty and Cosmetics - Beauty brands can promote natural and understated makeup looks to tap into the trend of effortless beauty, appealing to consumers who prefer a more natural and fresh-faced approach.
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