Actress Amanda Seyfried has certainly gotten fully into bed with a certain fashion label as the Givenchy Fall 2013 campaign shows. She was recently named the face of the brand's Very Irresistible fragrance, dethroning Liv Tyler's long rule in that department, and now she is also fronts the latest clothing ad campaign. Of course, she has some help from model Dalianah Arekion. Model Mariano Ontaño, Carine Roitfeld and her daughter Julia Restoin Roitfeld are set to appear in more Givenchy Fall 2013 campaign images.
The Givenchy Fall 2013 campaign was shot by photography duo Mert Alas and Marcus Piggott. Captured completely in black and white and rife with a moody attitude, it focuses on the new season’s bold prints.
Why This Trend Is Growing
- Moody Fashion Ads
- Black and white fashion ads with moody attitude are trending for fashion campaigns.
- Celebrity Endorsements
- Fashion brands using celebrity endorsements to promote their products is a growing trend.
- Bold Prints
- Bold prints are a trend for Fall 2013 fashion collections.
Industries Being Reshaped
- Fashion
- Fashion labels should consider using moody black and white ads with celebrity endorsements to showcase their products in Fall 2021.
- Photography
- Photographers have the opportunity to experiment with the moody black and white trend when shooting fashion campaigns for the Fall season.
- Advertising
- Advertising agencies can capitalize on the trend of fashion brands using celebrity endorsements to promote their products for their own campaigns.
