The beauty industry is one of the most aggressive verticals in that it must portray a hyper level of perfection in order to convey a products worth, which is something these cosmetic marketing campaigns do an exceptional job of doing. As the consumer drive towards physical perfection continues on, we're seeing brands explore new territories to effectively pinpoint ways to communicate worth through a magazine page or billboard.
The cosmetic marketing industry is consistently critiqued for the overt use of Photoshopping and acceleration of an otherwise unattainable aesthetic. With that said, the artistic endeavor itself is catching the eye of consumers and activists alike for being intriguing on a variety of different levels regardless of individual perception.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
