The Flower Beauty ad campaign stars none-other-than founder Drew Barrymore. Although on the home page of the brand's website, a search for the Face of Flower is currently underway, no one can replace the American actress. Captured in a botanical setting wearing a floral top, the motif is not lost on the viewer. Yet the whimsical nature is not overdone.
Shot by photographer Diego Uchitel, who captured the blonde beauty in a similar photoshoot for C Magazine last year, the Flower Beauty ad campaign embrace the natural philosophy of the cosmetic line. The beauty look featured in the photoshoot, courtesy of makeup artist Deb Ferullo, is much more bold than one would expect, however.
Key Themes Behind This Trend
- Natural Cosmetic Campaigns
- Opportunity for cosmetics companies to embrace natural ingredients and botanical motifs in their ad campaigns.
- Celebrity-endorsed Cosmetic Brands
- Opportunity for cosmetic brands to work with and feature well-known celebrities as brand ambassadors in their ad campaigns.
- Bold Makeup Looks
- Opportunity for cosmetics companies to feature bolder makeup looks in their ad campaigns to stand out in the market.
Where This Applies
- Cosmetics
- Opportunity for cosmetics companies to innovate and incorporate natural ingredients with striking makeup looks in their campaigns.
- Fashion
- Opportunity for fashion brands to integrate botanical motifs into their designs and campaigns, following the trend set by Flower Beauty.
- Entertainment
- Opportunity for celebrities to launch their own cosmetic brands and capitalize on their personal brand image to promote their products.
