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Top 100 Charity Trends of 2014

From Charitable Cat Deliveries to Light-Sharing Paper Projects

— January 3, 2015 — Social Good
The most enduring 2014 charity trends were marked by the creative and effective use of the Internet and social media to spread awareness about charitable campaigns and raise money to support them. From planned annual charitable campaigns like Movember to campaigns responding to spontaneous needs arising from the spread of disease and conflict, 2014 was a year that saw the Internet being leveraged magnificently to raise money and support to help the needy.

This year saw the launching of a number of charitable campaigns to support global causes -- such as relieving the suffering of the diseased and conflict-ridden -- as well as more local ones, such as helping the urban poor pay their water bills.

Arguably the most adorable charitable campaign of the year was taxi-finding platform Uber's UberKITTENS initiative, which delivered kittens to people looking for a good snuggle. Proceeds from the kitten delivery fees went towards support cat shelters.

For more on trends in the worlds of charity and non-profit work, consult Trend Hunter's Charity Trend Report.
5
Score
Popularity
Activity
Freshness
100
Unavailable Wildlife Ads
Unavailable Wildlife Ads
WWF's Ad to Save the Polar Bears is 'Unavailable' Due to Global Warming
<
99
Porky Charity Races
Porky Charity Races
Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
<
98
Charitable Incubator Retreats
Charitable Incubator Retreats
The Ideas Island by Fredrik Haren is a Free Getaway for Creatives
<
97
Cute Puppy Video Campaigns
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
<
96
Charitable Commuter Satchels
Charitable Commuter Satchels
Oak Lifestyle Messenger Bags Provide to Those in Need
<
95
Charitable Weight Loss Projects
Charitable Weight Loss Projects
The Weightless Project Motivates You to Get in Shape and Give Back
<
94
Viral Drinking Game Makeovers
Viral Drinking Game Makeovers
Nek Nominees Perform Philanthropic Gestures Instead of Getting Drunk
<
93
Light-Sharing Paper Projects
Light-Sharing Paper Projects
Panasonic's Cut Out the Darkness Aims to Bring Light to Those Without
<
92
Paper-Made Schools
Paper-Made Schools
Shigaru Ban Helps Those in Need by Replacing the Miao Miao School in China
<
91
Charitable Youth-Empowering Parties
Charitable Youth-Empowering Parties
Free the Children Brings Stability and Social Change Worldwide
<
90
Charitable Anti-Abuse Ads
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
<
89
Hunger Awareness Campaigns
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
<
88
Smartphone-Obsessed Charitable Endeavors
Smartphone-Obsessed Charitable Endeavors
The UNICEF Tap Project is Taking Away Your Smartphone
<
87
Charitable Missing Piece Pastries
Charitable Missing Piece Pastries
World Vision Japan's Love Cakes Help to Feed Children in Africa
<
86
Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
<
85
Water-Crisis Relief Graffiti
Water-Crisis Relief Graffiti
Banksy Collaborates With BNE to Celebrate World Water Day
<
84
Charitable Camera Straps
Charitable Camera Straps
The ONA Camera Strap Raises Awareness for Clean Drinking Water
<
83
Charitable YouTuber Campaigns
Charitable YouTuber Campaigns
PewDiePie's '25 Million Bros' Are Fundraising for Save the Children
<
82
Good-Inspiring Money Stamps
Good-Inspiring Money Stamps
Good Virus' Good Money Project Aims to Encourage Nice Deeds
<
81
Skill-Based Volunteer Networks
Skill-Based Volunteer Networks
Discover Volunteer Opportunities on LinkedIn's New Marketplace
<
80
Animal-Saving Notebooks
Animal-Saving Notebooks
Julie Joliat's Kids Drawing Notebook Teaches About & Aids Wild Animals
<
79
Poetic Torture Ads
Poetic Torture Ads
Amnesty International's Poems of Horror Depict Horrific Scenarios
<
78
Dieting Donation Apps
Dieting Donation Apps
FoodTweeks' App Helps You Cut Out Calories and Feed the Hungry
<
77
Artsy Composition Cards
Artsy Composition Cards
The 'Love Cells' Valentine's Day Cards Takes a Microscopic Look at Love
<
76
Frosty Disease Awareness Campaigns
Frosty Disease Awareness Campaigns
The ALS Ice Bucket Challenge is Causing a Flood of Donations
<
75
Volunteer-Rewarding Packages
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
<
74
Marathon Tribute Sneakers
Marathon Tribute Sneakers
New Balance Released a Shoe in Honor of the Boston Marathon 2014
<
73
Interactive Donor Posters
Interactive Donor Posters
The Social Swipe Poster by Misereor Accepts Credit Card Donations
<
72
Edible Garment Ads
Edible Garment Ads
Ad Agency Shopping Itaguaçu Encourages You To Donate Your Old Clothes
<
71
Brick-Dropping Campaigns
Brick-Dropping Campaigns
This Indiegogo Project Aims to Save Water and Help Drought Victims
<
70
Female Empowerment Campaigns
Female Empowerment Campaigns
The Girl Effect Initiative is Championed By the Nike Foundation
<
69
Elemental Eye Makeup
Elemental Eye Makeup
Chantecaille’s Eyeshadow Trio Celebrates the Land, Air and Sea
<
68
Crowdsourced Holiday Songs
Crowdsourced Holiday Songs
Waitrose's Donate Your Voice Campaign Features Vocals from the Public
<
67
Model-Designed Sunnies
Model-Designed Sunnies
The Karlie Kloss x Warby Parker Sunglasses is Timelessly Feminine
<
66
Heroic Movember Campaigns
Heroic Movember Campaigns
BBDO Toronto Embraces Romance Novels to Promote the Charitable Event
<
65
LGBT Sports Apparel
LGBT Sports Apparel
The Nike 2014 #BETRUE Collection Features Vibrant Rainbow Colours
<
64
Animal-Saving Tees
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
<
63
Collaborative Food Drives
Collaborative Food Drives
The Stamp Out Hunger Drive Helps to End Hunger Across America
<
62
Charitable Cat Deliveries
Charitable Cat Deliveries
Uber is Delivering Cats On National Cat Day
<
61
Unlikely Fashion Collaborations
Unlikely Fashion Collaborations
Saks Fifth and SNL Team Up for a Key to the Cure Collection
<
60
Charitable Cosmetic-Free Selfies
Charitable Cosmetic-Free Selfies
The Viral 'No Makeup Selfies' are a Perfectly Sefless Act
<
59
Solar-Powered Water Filters
Solar-Powered Water Filters
The ROSI System Can Remove Harmful Viruses and Bacteria From Water
<
58
Community Pizza Shops
Community Pizza Shops
Michael Lastoria Discusses &Pizza; For the Millennial Entrepreneur Forum
<
57
Charitable Printed Backpacks
Charitable Printed Backpacks
Be Pack's Canvas Backpacks Provide Education and Meals for Kids
<
56
Homeless Cardboard Art
Homeless Cardboard Art
The Behind the Sign Project Auctions Off One-of-a-Kind Creations
<
55
Accessible Shower Buses
Accessible Shower Buses
Lava Mae Provides Showers For the Homeless Using Renovated Automobiles
<
54
Updated Sci-Fi Aircrafts
Updated Sci-Fi Aircrafts
The New X-Wing for 'Star Wars: Episode VII' is Revealed by J.J. Abrams
<
53
Selfie Shaming Sites
Selfie Shaming Sites
The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
<
52
Hope-Revealing Candles
Hope-Revealing Candles
The Amnesty International Freedom Candles Contain a Promises Within
<
51
Superstar Sunglasses
Superstar Sunglasses
The Latest Karen Walker Collection is Inspired by Iconic Artisans
<
50
Chess Set Packaging
Chess Set Packaging
Water & Wisdom Delivers Clean H2O and a Thought-Provoking Pastime to the Needy
<
49
Homeless Mannequin Charities
Homeless Mannequin Charities
JWT Amsterdam Set Up Mannequins to Raise Money for the Homeless
<
48
Anti-Poaching Stamps
Anti-Poaching Stamps
Pro Wildlife's Endangered Species Stamps Show Animals Becoming Trophies
<
47
Bacon-Inspired Shirt Packaging
Bacon-Inspired Shirt Packaging
This Creative Shirt Packaging Design is Wrapped Up Like Bacon
<
46
Squatter-Friendly Homes
Squatter-Friendly Homes
The Bow-House Offers Shelter to Whoever Needs It
<
45
Tattooed Cancer-Fighting Charities
Tattooed Cancer-Fighting Charities
'Why We Ink' is a Charity That Battles Cancer with Creativity
<
44
Charitable Feline Film Festivals
Charitable Feline Film Festivals
'Just for Cats' is Bringing The Best Cat Videos to The Big Screen
<
43
Mother-Child Fashion Ads
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
<
42
Animal-Saving Scrunchies
Animal-Saving Scrunchies
Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife
<
41
Chilly Charity Costumes
Chilly Charity Costumes
Ice Bucket Challenge Halloween Costume Turns Generous Action into Outfits
<
40
Recycled Skateboard Trophies
Recycled Skateboard Trophies
These Epic Trophies are for a Skateboard Charity Event
<
39
Recycled Cell Phone Cameras
Recycled Cell Phone Cameras
The Pacam Paper Camera Brings Photography to Impoverished Children
<
38
Tasty Clothing Posters
Tasty Clothing Posters
Shopping Itaguacu's Clothing Donation Ads Show Garments Moths Would Enjoy
<
37
Insect Colony Fundraisers
Insect Colony Fundraisers
These Artistic Ant Farms are Raising Money for Different Charities
<
36
Charitable Rapper Apparel
Charitable Rapper Apparel
Akomplice's Clothing Line Funds Music Education for Kids
<
35
Fake Magazine Covers
Fake Magazine Covers
The Catapult Cover Stories Series Addresses Daily Abuse Against Women
<
34
Beard Voting Websites
Beard Voting Websites
No Shave Showdown Helps Raise Awareness for Prostate Cancer
<
33
Sweater Wig Ads
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
<
32
Inflatable Heat-Sharing Shelters
Inflatable Heat-Sharing Shelters
The paraSITE Shelter Turns Excess Heat into Comfortable Living
<
31
Charitable Wheelchair Bicycles
Charitable Wheelchair Bicycles
The Heartbike Supports the Heart and Stroke Foundation Bike Ride
<
30
Philanthropic Vacation Packages
Philanthropic Vacation Packages
The Getaway2Give Collection Generates Charitable Donations
<
29
Selfie Fashion Auctions
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
<
28
Charitable Playing Cards
Charitable Playing Cards
The Second Edition Charity: Water Decks Support Clean Drinking Water
<
27
Feline Abuse Awareness Footwear
Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA
<
26
Feline-Focused Men's Fashion
Feline-Focused Men's Fashion
The Akomplice Spring 2014 Collection Donates to Nature Conservancy
<
25
Charitable Soccer Balls
Charitable Soccer Balls
Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth
<
24
Humanizing Homeless People Paintings
Humanizing Homeless People Paintings
These Murals by Depaul UK is a Show of Street Art Activism
<
23
Visual Storytelling Cards
Visual Storytelling Cards
Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories
<
22
Recycled Mobile Homeless Shelters
Recycled Mobile Homeless Shelters
The Homelessness Project Uses Discarded Items to Provide Housing
<
21
LGBT-Friendly Fashion Ads
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
<
20
Gold-Plated Whiskey Chillers
Gold-Plated Whiskey Chillers
You Can Now Sip Your Whiskey in Style with a Set of Whiskey Balls
<
19
Tragedy-Memorializing Tattoo Photography
Tragedy-Memorializing Tattoo Photography
Christopher Padgett Takes Snaps of Boston Bombing Tattoos
<
18
Charitable Drag Queen Chocolates
Charitable Drag Queen Chocolates
The RuPaul Bar by Sweet Hollywood Honors an Iconic Queen
<
17
Billing Block Packaging
Billing Block Packaging
Monday Movie Club Branding is as Punchy as Hot New Cinema Titles
<
16
Charitable Testicle Waxings
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
<
15
Pop-Up Relief Shelters
Pop-Up Relief Shelters
This Pop-Up Shelter Provides Temporary Living Space for Four
<
14
Critical Fundraising Infographics
Critical Fundraising Infographics
This Charitable Chart References Ice Bucket Challenge Donations
<
13
Homeless-Helping Micro-Homes (UPDATE)
Homeless-Helping Micro-Homes (UPDATE)
These Miniature Homes Provide Housing for the Homeless
<
12
Touching Ethiopian Photography
Touching Ethiopian Photography
Children of Omo by Steve McCurry Captures Plight of the 'Cursed'
<
11
Elegantly Hipster Compassionate Shoes
Elegantly Hipster Compassionate Shoes
Allen Edmonds's Handcrafted Shoes are Sleek and Social
<
10
Charitable Housing Designs
Charitable Housing Designs
Casa Uno by Hans Mayr Helps Homeless Mexican Families Find Shelter
<
9
Life-Saving Granola Bars
Life-Saving Granola Bars
This Snack Bar Packaging States Its Bold Mission to Save Lives
<
8
Recycled Refugee Residences
Recycled Refugee Residences
Agora Architects Created a Bamboo Structure to Help Fleeing Burmese
<
7
Mobile Metropolitan Microfarms
Mobile Metropolitan Microfarms
The Bowery Project Uses Vacant Lots to Support Urban Agriculture
<
6
Charity Pop-Up Shops
Charity Pop-Up Shops
The Street Store Provides Shopping Experience for Homeless Individuals
<
5
Feline-Friendly Architecture
Feline-Friendly Architecture
These Outdoor Cat Shelter Designs Raised Money For the FixNation NGO
<
4
Homeless Microhouse Communities
Homeless Microhouse Communities
This Project Provides Sustainable Tiny Housing for the Homeless
<
3
Pop Bottle Houses
Pop Bottle Houses
The USA Can End Homelessness by Building Plastic Bottle Houses
<
2
Affordable Shipping Container Abodes
Affordable Shipping Container Abodes
The Alexander Street Project Gives People in Need Nice Homes
<
1
Revolutionary Micro-Home Initiatives
Revolutionary Micro-Home Initiatives
The Miniature Housing Project of Portland is Making Waves
<