This Bar Saves Lives' mission is boldly printed on its snack bar packaging. The snack is all-natural and made from non-GMO ingredients, aiming to look after the health of individuals, and on a larger scale, aid children in need of food.
In partnership with Edesia Global Nutrition Solutions, Save the Children and Ananse Village, for each snack food bar that is purchased, a Plumpy'Nut food packet is put together for a child suffering from malnutrition. Although the This Bar Saves Lives snack packaging is very simple, the colorful and decorative patterning on the wrappers takes inspiration from authentic African textiles, suggesting the communities where the purchase of a snack bar will have an impact. The vibrant colors of the patterns compliment the bright natural ingredients that make up the snack bars, giving consumers a peek at the true goodness inside.