Insect-infused edibles are nothing new, but thanks to a continuing conversation around food scarcity and food waste, plenty of people are reconsidering what is inedible and are incorporating ingredients such as grasshopper and crickets.
Critter Bitters is an innovative brand of bitters that infuse your cocktail with an extra bit of protein. The creators of Critter Bitters were inspired by the growing experimentation with eating insects and imagined that American consumers would be more willing to try it out in the form of an alcoholic beverage.
Separately, Austrian brand Livin Farms has launched an Edible Insect Desktop Hive, which serves as suitable compartments to grow meal-worms for food consumption in. The forward-thinking suggests that consumers may start to adopt this earth-friendly eating habit on a large-scale basis.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
