In the place of fish, poultry or meat in its protein bar recipe, Exo is a brand that turns to a much more abundant source of protein in insects. If this makes you wary, Exo's delicious flavors like peanut butter and jelly, cashew ginger and cacao nut, will make you forget that the majority of the protein you're eating comes from cricket flour.
While eating insects is quite common in many non-Western cultures, most Westerners are still quite uncomfortable with the idea of chomping down on an cricket. However, with its protein bars, Exo is hoping to make getting protein from insects seem more palatable. A huge part of this comes from the simple wrappers on the bars, which were designed by Tag Collective.
Exo's Protein Bars Aim to Make Eating Insects Seem More Acceptable
Laura McQuarrie — April 30, 2014 — Lifestyle
References: exo.co & thedieline