Edible Insect Branding

Ant Eater is a new brand with the design concept completed by Sarah Kim. Apart from the outside look of the packaging, one of the most interesting parts about this product is what's inside: edible insects.

Eating insects is quite normal in certain parts of the world. In Southeast Asia for example many people make the most of these creatures by cooking them over a fire and sprinkling various kinds of spices over the top. While most westerners would scoff at doing such a thing, the reality is that these food items are a great source of protein, and perfectly healthy for eating purposes. Ant Eater is a brand that sees opportunity in bringing this to western cultures, and Sarah Kim has done a great job with the packaging to appeal to this part of the world.