While large parts of the world are accustomed to eating insects, other parts of the world have yet to incorporate sustainable, alternative protein sources into their diet—and Orkin is daring people to do differently this Halloween with its Pest-Infested Pops. The creative spin on a beloved Halloween candy brings awareness to the importance of pest control during the colder months. There are three creepy-crawly flavors for the most daring individuals to try: Screamin' Scorpion, Creepy Cricket or Atrocious Ant.
For a limited time only, these edible insect lollipops can be acquired online from the brand, and Orkin Pros throughout Georgia (Orkin's home base) will be sporadically gifting customers with these pops upon completion of services. As Orkin's Marketing Director, Lia Vaughn, says, "While squirmy, these pops are nothing compared to a pest infestation that could occur this season if you are not mindful of fall pest pressures."
What's Driving This Trend
- Alternative Protein Sources
- The incorporation of insects as a sustainable protein source in the food industry presents developmental opportunities for companies.
- Creative Rebranding
- The rebranding and innovation of traditional products and services presents a new market segment for businesses to explore.
- Pest Control Awareness
- The need for pest control presents a market opportunity for companies in the pest control industry to develop more eco-friendly approaches to pest control.
Who This Affects Most
- Food and Beverage
- Businesses exploring alternative protein sources could benefit from marketing this new category of food to health-conscious consumers.
- Marketing and Advertising
- Businesses could benefit from a new market segment of customers through innovative rebranding of traditional products and services.
- Pest Control
- There is an opportunity for companies in the pest control industry to develop eco-friendly approaches to pest control and better educate consumers on the importance of pest control.
