'Critter Bitters' is a line of insect-based bitters that is designed to be added to cocktails. Although nearly two billion people eat insects on a regular basis, the creatures are still considered a taboo delicacy in some parts of the world. In order to overcome the stigma surrounding insects, this company decided to create a fun way to consume them.
Critter Bitters was founded by Julia Plevin and Lucy Knops as a way of introducing insects to American consumers. Plevin and Knops noted that people tend to be more open-minded when it comes to drinking and more willing to try unusual ingredients. As a result, they produced a variety of edible insect-based bitters that are designed to be added to cocktails. The bitters are made up of roasted crickets and come in flavors such as vanilla, cocoa and toasted almond.
While not everyone will be able to get over the idea of drinking a cocktail laced with crickets, the bitters may help normalize the delicacy for others.