Rather than taking a risk on a completely unfamiliar off-the-shelf alcohol product, these alcohol mixers make it possible for consumers to use flavors they are familiar with for the purposes of tailoring a drink exactly to their liking.
Some of the most innovative formats take the form of powders, tea bags and even ice pops, which all add unique characteristics to drinks. Owl's Brew is one brand that specializes in producing tea for cocktails, which come in exotic flavors, while Critter Bitters are cocktail add-ins that are made with a base of insect ingredients.
In terms of novel flavors and purposes, there are also a number of unconventional mix-ins that are designed to help minimize hangovers or increase beauty benefits.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 60%
Freshness 8%
