There's certainly no shortage of healthy snack bars to choose from, but not all of them have an ingredient list as interesting as products from Grub. Alongside dark chocolate, dried mango, coconut and pumpkin seeds is an unexpected ingredient—cricket flour. This combination of ingredients provides a rich supply of antioxidants, vitamins and helps to balance the immune system and blood pressure.
These cricket flour snack bars are now crowdfunding on Kickstarter, hoping to garner enough support for these snack bars that contain more protein than beef, more calcium than milk and a greater amount of iron than spinach can deliver.
Although eating insects is common in many cultures, much of the West has been reluctant to adopt these practices. However, as global the population continue to rise, alternative protein sources will become a necessity to reduce land and energy use.
Why This Trend Is Growing
- Alternative Protein Sources
- Disruptive innovation opportunity: Explore and develop alternative protein sources to meet the growing global demand for sustainable food production.
- Insect-based Ingredients
- Disruptive innovation opportunity: Incorporate insect-based ingredients, such as cricket flour, into food products to offer nutritional benefits and appeal to eco-conscious consumers.
- Crowdfunding for Food Products
- Disruptive innovation opportunity: Utilize crowdfunding platforms like Kickstarter to gain support and funding for the development and production of innovative food products.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Discover and leverage emerging food trends, such as alternative proteins and insect-based ingredients, to create unique and appealing products in the food and beverage industry.
- Sustainable Agriculture
- Disruptive innovation opportunity: Focus on sustainable agriculture practices and alternative protein sources to address the challenges of feeding a growing global population.
- Crowdfunding Platforms
- Disruptive innovation opportunity: Develop and utilize crowdfunding platforms specifically tailored to the food industry to support the launch and growth of innovative food products.
